The reappearance of the poster in the city: characteristics and influences

Abstract

Mass media and innovation in advertising techniques made the poster lose prominence along the streets of the city. However, in the music industry, the most daring designers provided it again with the importance it deserves, getting excellent results by experimenting with new techniques and styles of their own, but without forgetting great artists’ works such as Alphonse Mucha and Jules Chéret.

In these new artists’ works we can perceive the essence of movements such as surrealism, constructivism or German expressionism besides the influence of war or characters posters and advertising ploys such as the famous chérrettes or pets wich starred many of Steinlen’s posters.