Typological urban structure and architecture on Juárez Avenue and the street users’ imaginary

Abstract

This article analyzes the urban‐architectural evolution of the old street called Calzada de Nuestra Señora de Guanajuato, in Guanajuato, during the nineteenth and twentieth centuries, in Guanajuato, Gto., it also identifies different types of existing buildings built in colonial times by using Ward´s Lithography, which allows us to develop, in a comparative way, the study of the typological persistence in the present. Also this arti‐ cle analyzes typological forms of facades of the street, now named Av Juarez, confront‐ ing both studies in urban imagination and helping us to know through different meth‐ ods the images that the user has about the Avenue (by perceptions, experiences, recol‐ lections, etc.,) and the transformations made to its architecture and urbanism through the times. Based on the evidence of the collective imaginary (subjective) and objective analysis, it suggests some practices in urban regeneration.